Strength | | Customer Support 🛃 | Excellent and Prompt via Whatsapp, can add a contact form, mail support

Strength | | Web Experience 🌐 | Outdated, Non-Functional elements present, very bad

Weakness | | App Experience 📱 | N/A

Opportunity | | Social Media Presence 🤳🏼 | Engaging and Interactive, but needs improvement

Opportunity |

Improving User Experience is a must!

1. 🎨 Enhance the website's design aesthetics and ensure mobile responsiveness for better user engagement, focusing on easy navigation and quick access to information via blog posts.
2. 📱 Consider launching a mobile app to streamline the booking process and provide personalized offers.
3. 🌐 Leverage social media platforms to interact with customers,
   1. 📚 Share travel stories and build a strong community.
   2. 👥 Actively engage with users on social media, responding to queries and showcasing exciting travel content.
   3. 🎬 Share behind-the-scenes content and upcoming cruise events.
   4. 🌟 Share customer testimonials in a well-edited format.
   5. 🚢 Showcase cruise experiences and run interactive campaigns/events.
   6. 📬 Can do comment-based giveaways to drive more engagement to the channels!
   7. 🎁 Can do entry form-based giveaways
   8. 📸 Arrange photo contests for the onboarded ferry passengers by asking them to post their best pic in their ferry, and reward the best!
4. 🌟 Revamp the website with a modern layout and intuitive navigation to improve the overall user experience.
5. 🔍 Redesign the website with a clean and user-friendly interface, focusing on easy navigation and quick access to information.
6. 💬 Enhance customer support channels: Use WhatsApp as the channel for website users to ask questions regarding the service through a pop-up on the bottom.
7. 📲 Develop a user-friendly app that allows travelers to access bookings, itineraries, and exclusive offers. Makruzz offers this unique advantage, standing out from the competition.

By capitalizing on these opportunities, each maritime transportation cruise company can elevate its user experience, attract more travelers, and foster long-term customer loyalty. 🚢🏝️🌟